It seems to be a particular feature of digital projects that they end up working across teams who aren’t all physically in the same place.  Whether it’s integrating an agency team with an in-house team, or managing an in house team spread out across offices or even countries, the need for effective online communication within digital projects seems to be growing.

I came across this excellent paper with some key learnings in this area which I’d encourage you to download.  The one that most struck me was the example given of how important it is to build a relationship context within which to communicate and run your project – how people with a social framework – even an online one, work differently (and better) online, and achieve better results.

Martin Campbell @ 15:04

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