Working in a web agency, of course I’d say that it pays to get good creative in your campaign.  Why? Because we care about good communication – and if you as a charity care enough to present your case well, and get our emotional engagement, we believe you better.

However, thankfully there’s some great proof here.  As well as this week’s striking comparison between adverts on wikipedia showing that those with a smiling Jimmy Wales are much more effective than those that are text only, there’s a much more in depth comparison here.

Martin Campbell @ 08:47

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