The Science of ‘Good Enough”
12 Nov 2010
Through a quirk of diary, this week has seen me in several meetings for projects at the “just getting off the ground” stage. We’ve been looking for what’s the right feature set for launch, knowing that we need to follow up later. What do we need for our “version 1.0″ of a web project:
- The proposition?
- The brand?
- The business model?
- The team?
- The marketing plan?
- The back-office functionality?
- The list goes on…
The meetings spend a while trying to work out which of these is needed for a “1.0″ launch.
I recently watched “In the shadow of the moon” – a great movie about the work that went into the moon missions back in the ’60′s There’s the clip of all the controllers on the mission signing off and handing over to the mission controller to authorise the launch. On this one, using untried technology with little hope of any second chance “everything had to work perfectly, or the mission would fail”.
Reflecting on this, I wonder if I’ve been looking at these projects in the wrong way: is it that enough people need to sign off that they’re completely happy that everything will work perfectly? I don’t think it is – it’s about everyone signing off that it’s good enough for version 1.0.
3, 2, 1, ship.
Matt Mullenweg has some great examples.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
