Through a quirk of diary, this week has seen me in several meetings for projects at the “just getting off the ground” stage. We’ve been looking for what’s the right feature set for launch, knowing that we need to follow up later. What do we need for our “version 1.0″ of a web project:
In recent weeks I’ve been at a conference or two and heard a lot about the new integrated marketing, joining digital channels with offline, cross-media campaigns, tools and strategies which integrate across platforms.
What I haven’t seen yet though is a way of holding this all together? When addressing a question like this I have to ask whether someone’s already cracked it but so far I can’t find what I’m looking for. Do you have a way of seeing how your digital and offline channels work with your strategies, tools and campaigns? How does it all hold up and what’s in the mix?
I’m working on it and I’ll post the results here, but grateful thanks to any helpers!
