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“How” to make a good strategy

Alignment.  Clear and simple.  Strategies vary hugely in their breadth, some covering a single department, others covering everybody.  The thing they always need to do though, is start at the top and bring everything below into line.  Let me explain…

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Martin Campbell @ 11:29

Who moved the line?

What counts as mass Market?  And where’s the line?

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Martin Campbell @ 08:20